Insights Overview

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Insights Overview

Zuora Insights is the only analytics solution that gives you instant access to board-level indicators of the health of your subscription business, calculates engagement scores and churn predictions for your subscribers, and enables you to track the movement of subscriber cohorts via custom segments.


Present and analyze board-level subscription metrics



  • Key Subscription Metrics - Insights expands the capabilities of the Zuora Dashboard, providing additional subscription metrics that enable you to explore trends in average MRR per subscriber and subscriber churn rate. See Calculations of Key Subscription Metrics.
  • Flexible Reporting - Dig deeper into subscription metrics by creating custom reports. See Insights Analysis.


Understand and predict your subscriber behaviors




Segment your subscribers according to common traits and behaviors



  • Subscriber Segments - Group your subscribers by common traits and behaviors to uncover upsell and cross-sell opportunities, highest churn risks, and more.
  • Dynamic Segment Builder - Enable your whole company to easily filter attributes, metrics, and events to get real-time insights. See Create a Segment.
  • Segment Dashboards - Stay up to date on movements within each subscriber segment with a visualized dashboard highlighting your most valued metrics. See Segment Profiles in Insights.
  • Email Alerts - Set up real-time notifications as soon as a new opportunity pops up or an account becomes at risk of churn. See Enable Email Notifications for a Segment.


Connect your existing systems

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