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Segment Profiles in Insights

The information in this article applies to account segments only. Insights does not provide profile pages for user segments.


The Dashboard tab includes the following information about the accounts that are included in the segment:

  • Engagement Score - The aggregate engagement score of the accounts. See Engagement Score and Churn Probability for more information.

    Depending on the configuration of Insights, the Dashboard tab may not display engagement scores.

  • Usage Intensity - The aggregate usage intensity of the accounts. See Usage Intensity Score for more information.

  • Least Engaged - The accounts that have the lowest engagement scores.

  • Most Engaged - The accounts that have the highest engagement scores.

For example:


The Metrics tab gives you an overview of the current health of the accounts that are included in the segment. Each section of the Metrics tab displays a particular account attribute or metric. Numerical account attributes and metrics are aggregated into Min, Max, and Median values for the segment. You can use these segment metrics to assess variation within the segment. For example:


The Trends tab provides graphs of segment metrics over time. The value of each segment metric is the median of the corresponding account metric for all accounts in the segment. You can use the graphs to help understand the historical health of the segment, and predict how the segment might develop in the future.

The Trends tab also provides a graph of the number of accounts in the segment over time. For example:


The Options menu enables you view the accounts that are included in the segment, edit the segment, set up email alerts, and synchronize the segment to Salesforce.

Last modified
18:48, 30 Nov 2016


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