Use of AI in Zuora

Zuora uses artificial intelligence (AI) to improve the experience of some of our products and services. This article summarizes the features and capabilities that leverage AI.

• Zuora AI Help: Zuora AI Help quickly guides you to information and empowers you to self-resolve problems. Built on Zuora's Knowledge Center, Developer Center, and curated Support articles, this large language model (LLM)-based feature uses generative AI to help answer your questions from within the Zuora application. 
• Copilot for Analytics: Zuora Copilot for Analytics leverages generative AI capabilities to return text-based responses, visualizations, and tabular data for reporting insights based on natural language questions. This LLM supports natural language to SQL query translation. All queries are run locally within the tenant to return reporting and metric insights so no customer data is stored within or used to train it. This feature is an opt-in feature. Our How we built a reliable and secure AI based feature blog explains how this feature works in more detail. 
• Configurable Payments Retry: This traditional machine learning model analyzes various customer and payment data to determine the optimal time to retry a failed payment, thereby improving collection rates and reducing manual intervention needed for failed payments. This is an opt-in feature based on licensing and does not use any large language model. Our Turning failure into gold blog provides more details on how AI-driven Smart Retry works.
• AI Paywall: Zephr AI Paywall uses machine learning to optimize subscriber acquisition and retention for media and publishing companies. It dynamically adjusts pricing and packaging based on deep insights into user behavior, eliminating the need for manual A/B testing and significantly improving conversion rates while minimizing churn. Your data is ring-fenced and is never used to train other customers' decisions. This is an opt-in-only capability.
• Zuora In-product Benchmarks: Zuora In-product Benchmarks are designed to help you analyze how your business is doing relative to the competitors in your industry. Zuora does not include the data of customers who opted out of Zuora AI initiatives for any form of benchmarking. If you want to be excluded from the benchmarking process or feature, please contact your Zuora Account team or Zuora Global Support.

For more information about Zuora's perspective on AI, see Zuora's approach to AI.