Optimize - Zephr Trend

Zephr Trend is a dashboard tool, provided as part of Optimize, which provides a summary of the behaviour of your end users across your sites. You can use the Trend dashboard to visualise key metrics along the subscriber lifecycle.

Note: To use Zephr Trend, you must use Zephr as your Identity Management Platform. This is because the data is populated from the user information stored in Zephr. If you use a third-party identity platform or JWT tokens, the Trend dashboard cannot be populated.

The dashboard provides insights essential information in an ever-evolving digital landscape, such as the following:

• The number of new subscribers over time
• Your top products
• The number of active users
• The subscriber churn rate

If you have Optimize enabled, you see the Zephr Trend dashboard on the home screen, as illustrated below:

You can return to the Trend dashboard from any screen in the Admin Console by selecting either of the following:

• Home from the main menu
• The Zephr logo on the left of the screen

The Trend dashboard contains the following sections:

• Commercial Trends

  The Commercial Trends section provides data on the following:

  • Subscribers over time
  • Churn rate
  • Top products

  For further information on the data presented in the Commercial Trends section, see the Commercial Trends Data topic.

• Community Performance

  The Community Performance section provides data on your registered users as follows:

  • Total registered users
  • Registered users over time

  For further information on the data presented in the Community Trends section, see the Community Trends Data topic.

Note: Optimize also supports in-rule analytics using Zephr Journey. For further information on using Zephr Journey, see the Optimize – Zephr Journey topic.