Insights Overview

Understand and predict your subscriber behaviors

• Subscriber Identity - A unified view of your subscriber’s financial, demographic and behavioral data. See Using Account Dashboards.
• Predictive Scores - Use predictive algorithms to tell you a subscribers’ churn probability and propensity to renew. See Engagement Score and Churn Probability.
• Data Trends - Track your subscriber’s actions and behavioral patterns over time. See View Trending Events and Event History.
• Customizable Layouts - Pick and choose which metrics, attributes, events, and patterns you want to highlight, then make your custom layouts available to all users. See Customize Account Profile Pages.

Segment your subscribers according to common traits and behaviors

• Subscriber Segments - Group your subscribers by common traits and behaviors to uncover upsell and cross-sell opportunities, highest churn risks, and more.
• Dynamic Segment Builder - Enable your whole company to easily filter attributes, metrics, and events to get real-time insights. See Create a Segment.
• Segment Dashboards - Stay up to date on movements within each subscriber segment with a visualized dashboard highlighting your most valued metrics. See Segment Profiles in Insights.
• Email Alerts - Set up real-time notifications as soon as a new opportunity pops up or an account becomes at risk of churn. See Enable Email Notifications for a Segment.

Connect your existing systems

• Salesforce.com Sync - Sync your subscriber segments to Salesforce to automatically create upsell or cross-sell opportunities. See Synchronize Account Segments to Salesforce.

Report on your subscription business

• Flexible Reporting - Dig deeper into subscription metrics by creating custom reports. See Insights Analysis.
• Key Subscription Metrics - Insights Analysis data sources include booking metrics, monthly rollup metrics, and transactions.