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Relationship to Standard Pricing

Zuora

Relationship to Standard Pricing

Dynamic Pricing and Standard Pricing both define how charges are calculated in the Product Catalog. However, they serve different business needs and are designed for different use cases.

Standard pricing is the default method where you define a fixed price per unit, volume, or tier that applies uniformly across all customers or geographies. For example:

  • $10/month for all users, regardless of region or channel.
  • A flat $100 one-time setup fee for all customers.
  • Tiered pricing for usage, for example, $5 for 1-100 units, $4 for 101-500 units, same for everyone.

Dynamic Pricing is best when pricing needs to vary based on context, attributes, or rules. For example:

  • Adding a state-level compliance fee for California customers.
  • Applying discounted pricing for nonprofit or educational organizations.
  • Adjusting usage-based pricing depending on the delivery site or currency.

Use this table to help determine which pricing model is best suited for your specific business scenario:

Scenario

Use Standard Pricing?

Use Dynamic Pricing?

Same pricing for all customers Yes No
Pricing depends on the customer or region No Yes
One-time flat fee applies to everyone Yes No
Price needs to change based on the delivery site or currency No Yes
Complex pricing logic using formulas or conditions No Yes
Simple volume- or tier-based pricing Yes No
Condition/attribute-based volume- or tier-based pricing No Yes