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Insights User Personas

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The first rule that applies to a user defines its persona:

  • Newbie – New to your application, first use was less than 4 weeks ago
  • Zombie – Have not used your application in the last 4 weeks
  • Power User – In the top 10% of total usage in the last month
  • Explorer – Not your heaviest users, but cover a much broader portion of your application than other users
  • Most Improved – Aren’t yet in the top ranks, but have had the largest increase in the total amount and breadth of usage within the last month
  • Lost Sheep – Once solid users, but have had the largest decrease in the total amount and breadth of usage within the last month
  • Casual User – Do log in to your application, but use it less often than most others
  • Run-of-the-Mill – Don’t stand out for having usage that’s high/low or trending up/down, just ordinary, steady users
Last modified
19:35, 5 Jan 2017

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