You can use custom templates to personalise content and provide customised end-user journeys by exposing first-party user data stored in Zephr.

To add a user attribute to a custom template, enter the user variable in the text box using the following format, where is the slug of the related user attribute:

{{blaize.user.<ua-slug>}}

For example, you can add a user variable for the end user’s first name using the slug for the First Name user attribute.

For a registered user with a first name of Gwen, this would display as illustrated below: