Properties
This page provides a detailed reference for the Scroll Tracking payload properties used when tracking user scroll behavior.
The information is relevant to both client-side and server-side implementations and can help ensure consistency and accuracy when sending scroll data to Zephr.
The following table outlines the required variables and their corresponding values for event tracking in AI Paywall:
| Variable | Description |
|
brandId (required for client-side) |
A unique brand identifier dynamically populated by JavaScript. |
|
wId_2 (required) |
An offer ID or rate plan array passed by the client. |
|
dtId (required) |
The blaize_tracking_id value. For client-side implementations, this is automatically populated by JavaScript. For server-side implementations, you must retrieve it from the Zephr cookie. |
|
action (required) |
A unique identifier indicating the action taken. |
|
value (required for conversion events) |
The conversion event value is in cents; for example, 3900 represents 39.00 USD. It accepts any local currency in a cents-based format. |
| isAttr (optional, specific to conversion events) |
If true, the conversion did not originate from a CTA on a Zephr component, for example, site navigation or external links. |
|
refer (required) |
The document.referrer value passed by the client. |
|
requestUrl (required) |
The current page URL. Use window.location.href for this value. |
|
actionValue (required for scroll tracking events) |
The scroll depth percentage—accepted values: 30, 60, 90. |