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A/B Testing


A/B Testing

When setting up rules and user journeys on your website, it’s common to want to test different strategies for different segments of your audience. Zephr makes this easy with it’s A/B testing function.

A/B testing in Zephr allows you to create any number of test groups, and apply a percentage based allocation between a Group A and Group B within that test. Once created, this Test segment can be used as a Decision Point within a rule, allowing you to trial different transformations and user journeys.

Find out how more about Setting Up an A/B Test, and Using an A/B test Within a Rule by clicking through to the relevant User Guides